Thursday, September 2, 2010

Chapter 3 M&M World

After walking a quarter mile in extreme heat the cool air conditioned store was a welcome awesomeness that can only be explained by "Holy Frik it's Hot out there!" When in reality the store was probably cooled down to a balmy 85° and I would complain at home because the air conditioner must be broken.

The M&M worlds should have been renamed the M$M world for Las Vegas. It's pretty much a rip-off of the World of Disney Store on a much smaller scale. Everything you might think that a Disney character has ever been marketed on had the M&M Characters on it. The real reason I wanted to go was to see the massive M&M wall with all the colors stacked to the ceiling with candy. You can bag your favorite color and proceed to wait in the checkout line only to get there an realized that the bag you filled is $80 and has about the same amount of candy that a Costco Bag of M&Ms have. Luckily I asked how much the Candy before I bagged it. $12 a pound. That's awesome. The funny part is you buy the candy then you walk out of the store into an oven where the hard candy shells melts in you bag not in your hands. We do this because of the experience marketers tell us and it sure works because at 10 PM at night that store was filled with kids and Parents all wanting a piece of M&M memorabilia. We were hypnotized also by the little blue and Red dudes because we picked up a few things on the return trip through Vegas. Here is the proof.

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